Job Purpose

Lead and coordinate marketing support across Air Arabia Group subsidiaries and associated businesses, ensuring alignment with commercial objectives, brand standards and strategic priorities. Oversee the Creative & Design function to ensure the timely delivery of high-quality creative solutions while optimizing resources and operational efficiency. Drive market intelligence and competitor analysis to identify opportunities and support informed marketing decisions. Manage marketing planning and performance for Fly Jinnah, ensuring effective campaign execution, alignment with business priorities and continuous improvement in marketing effectiveness.

Key Result Responsibilities

Group, Subsidiary & Business Marketing Support

• Act as the central marketing focal point for Fly Jinnah, Air Arabia subsidiaries, Air Arabia Academy and other assigned Group businesses.
• Understand individual business requirements and support local and subsidiary teams in developing structured annual and tactical marketing plans, campaigns and deliverables aligned with their commercial priorities.
• Ensure marketing activities across the Group remain consistent with Air Arabia's overall brand principles, standards and strategic direction.
• Coordinate with relevant unites and internal departments and local teams to ensure campaigns are delivered effectively and on time.
• Support new business launches, market entries, routes, products and other Group strategic initiatives from a marketing perspective.
• Provide marketing guidance, toolkits, templates and shared resources to improve consistency and efficiency across businesses.

Creative & Design Management

• Lead and manage the in-house Creative & Design team and oversee the delivery of creative requirements across Air Arabia Group.
• Oversee the end-to-end execution of creative projects, from initial briefing and concept development through production and final delivery, ensuring timely completion and quality standards.
• Establish clear prioritization and resource allocation across competing Group and business requirements.
• Ensure creative output consistently meets brand standards and required quality levels.
• Manage external creative agencies, freelancers, production houses and other specialist suppliers when additional capability or capacity is required.
• Evaluate and optimize the allocation of creative work between internal teams and external partners to achieve the required quality, efficiency and cost-effectiveness.
• Maintain and develop the Group's brand assets, templates and creative guidelines.
• Drive continuous improvement in creative processes, including briefing procedures, approval workflows, turnaround times and team productivity.

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Market Insights & Intelligence

• Develop a structured market intelligence capability supporting marketing and commercial decision-making.
• Conduct regular visits to hubs and key markets to understand local market requirements, engage with stakeholders and report insights to support improved planning and execution.
• Monitor and analyze consumer behavior, travel trends, competitor activity, pricing communication, market developments and emerging customer segments to identify market opportunities and insights that inform marketing strategy.
• Produce regular market and competitor intelligence reports for management and relevant business units.
• Support route and market development with relevant customer, competitor and market intelligence.
• Benchmark Air Arabia and its associated brands against relevant airline and non-airline competitors.

Marketing Planning & Performance of Fly Jinnah

• Translate Fly Jinnah's commercial objectives and business requirements into clear marketing priorities and activity plans, coordinating the development of the annual marketing calendar to ensure alignment with campaigns, route launches and commercial priorities.
• Maintain visibility of planned campaigns and major marketing activities across markets and Group businesses.
• Work with relevant teams to establish KPIs and assess the effectiveness of marketing activities.
• Support marketing budget planning and maintain visibility over major marketing commitments and external creative expenditure.

People Management: 

• Provides direction, coaching and guidance to team members for their career and professional development.  
• Creates a conducive working environment to build and sustain a performance driven, engaged, and committed team.   
• Ensures people management responsibilities are handled effectively in line with company procedures.

Qualifications (Academic, training, languages)

• Minimum bachelor’s degree in marketing, Media Relations, Communications or equivalent.
• Fluent in English Language.
• Hands on developing marketing strategies and promotional campaigns to drive change in a fast-moving environment.
• Proficient in social media tools and applications with exposure on sites used most for marketing purposes.
• Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Knowledge in protocol/regulations related to marketing and communication.
• Proven skills in media relations, press, events management, and creating/communicating branding concepts and themes that increase market share.
• Proficiency in MS office tools.
• He/she must have good network and relationships with media contacts and advertising agencies.
• Hands on developing marketing strategies and promotional campaigns to drive change in a fast-moving environment. 

Work Experience

• With 7+ Years of extensive experience in Marketing and Public Relations scope of work in a similar role in any service industry (client/agency) preferably in Airlines/Travel working in a multicultural environment, 2 of which in a managerial role.
• Expert in developing editorial and publication content, press releases, as well as business reports.